Using creative PR and social to launch an industry shaping fintech startup
Yobota is a core banking platform built in the cloud. Basically, they build banks. Yobota offers a faster, more flexible and cost-effective alternative to traditional banking platforms.
Yobota wanted to communicate its complicated technology offering in a digestible, user friendly way. It wanted PR to generate new client leads and fintech partners. Most importantly it needed its brand ‘out there’ in the fintech and tech community in order to attract developer talent.
Yobota has secured mainstream media profiles in The Times, Forbes and The Financial Times.
In three years Yobota has grown from a team of two to a company of forty with an extensive lead pipeline – creating products from bespoke mortgages to flexible loans for the hottest digital banks.