Alpaca Communications


Using creative PR and social media to drive funding and fame for this unique charity.

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Client: Snow-Camp

Campaign: Switch 180

Snow-Camp’s research revealed that 71% of young people feel unsupported by society and that 77% of them believe this causes an increased risk of them falling into crime. To help tackle this crisis, we launched a national campaign to give more people than ever before the chance to turn their lives around – #switch180. The campaign told the story of Lequan in reverse, and how his life could have been very different if it wasn’t for Snow-Camp.


The campaign featured on This Morning, BBC breakfast, The Guardian, Ski Sunday and The Telegraph. This has helped drive funding, attracted young people to the cause and rewarded snow-camp's volunteers and employees. #Switch180 helped Snow-Camp secure over £50,000 in fundraising efforts, a 91% donor engagement increase, 32 new partner organisations and a campaign reach of over 585,000.

"Getting on TV was a big moment for us. We can't wait to see what they come up with next." 

Anna Kent | Development Officer