Alpaca Communications

Brexit Tuk Tuk

A creative PR stunt that involved Fintech, Brexit and a Tuk-Tuk. Introducing the Brexit Tuk Tuk - taking back control of your finances.


Client: InstaReM

Campaign: Brexit TukTuk

How can you possibly find an original take on the most over reported issue in news history?  InstaReM, southeast Asia's largest digital cross-border payments provider wanted to communicate how immigrants, were sending less money 'home' due to Brexit meaning their families were worse off. To bring the story to life we created the Brexit Tuk-Tuk and paraded it around the streets of London, calling on UK migrants to take control of their overseas money transfers. Mainstream and financial media all got on board the Brexit Tuk-Tuk.