Alpaca Communications


Getting gamers to drive fame for Vanarama


Client: Vanarama

Campaign: #GetUsInTheGame

Every year the most passionate fans in football, the fans of the National League, cry out on social media for the greatest league in the world to ‘get in the game’, only to be ignored by EA Sports. That's why Vanarama launched their campaign to get the Vanarama National League featured in FIFA 20, one of the UKs best-selling video game series.

Armed with a petition, a redesigned version of the iconic FIFA case featuring National League players, the support of the National League, its clubs and even ex-FA chairman David Bernstein, we reached out to the football and gaming community to help #GetUsInTheGame.


10,000 people signed the petition and the campaign gained significant media attention including SportBible, Joe, The Sun, Daily Mail, Daily Star, The i Paper, The Drum, GamesRadar, Tech Radar and many more.