A creative PR campaign that created a product for this food and drink startup
Client: Crafty Nectar
It’s not often a client will actually let us make a new product. But crafty did. Crafty Nectar is the UK’s leading cider box subscription company. We thought they knew enough about cider to make their own, so we told them they should.
In-fact we felt that they could create something quite special, the world’s first ‘craft sourced cider’ based on the flavour notes of the best loved ciders that they sold in their subscription boxes. It got coverage, but more importantly it got drunk by a lot of paying customers (and some thirsty alpacas).