A creative PR campaign that defined this delivery startup
Client: Alchemy Wings
Corner shops are way cooler than most people give them credit for. And they’re trapped in a silent battle, as major supermarkets try to force them out of business. With the support of Alchemy Wings, London's first 24/7 on-demand food and drinks delivery service, that could all change. Our hunch was that they’d look great in photos, and that we could tell that story visually and get the word out to Londoners that they should be using Alchemy Wings.
The campaign was featured in The Times, The Evening Standard, The Metro and wider London press as well as a range of retail trade publications. Together with Time Out London we co-produced a feature video shared across all their social media channels over Christmas and New Year's Eve.