Award winning PR that secured big results for this tech start-up.
StreetKleen wanted a campaign to achieve break through media coverage to raise awareness of who they are and what they do. In particular, they wanted to draw attention to PooPrints, a DNA testing kit for dog waste.
We had a great idea. The idea became the “Pugshots” Campaign. With PooPrints, dog waste can be traced back to dogs registered on a DNA register. Imagine if you could create wanted posters of what the dogs would look like based on their DNA - Pugshots of the culprits. We throught that would get people's attention. So we mocked up e-fits (visuals are super important) of dogs based on their DNA and partnered with London's Barking & Dagenham Council (yep), who agreed in principle to put up 'Wanted' posters in arks and the council's online newsletter, sent to 70,000 residents.
A viral campaign. Our exclusive for The Times was featured on page three. Our campaign was also featured in The Sun, The Telegraph, Daily Mail, Mail Online. Everywhere. The Lorraine Show, The Wright Stuff, Irish National Television, BBC News, ITV News, Country File, US TV, Austrian TV. Twitter went into overdrive and it recieved thousands and thousands of shares on Facebook. The client's sales pipeline grew significantly and their website received over 100,000 hits.
Pugshots was featured by PR Week Magazine and was awarded Low Budget Campaign of the Year at PRmoment Awards 2017.
“We were blown away by the creative campaign Alpaca delivered for us. The coverage was beyond our wildest expectations. Importantly it drove leads and funding and that's what matter.” Gary Downie | Managing Director