ATTENTION / REPUTATION

SNOW CAMP

Getting break through media coverage for an important charity.

Brief

Secure break through media and social coverage to raise awareness of who Snow-Camp are and what they do. They wanted to finally get the exposure their important work merited. 

Solution

Alpaca knew Snow-Camp needed attention. The right kind of attention. We worked to put into practice strategies that delivered Snow-Camp the attention it deserved. Alongside the charity we agreed narrative and messaging. We hit target media with key messages and content, as well making a big play on Snapchat. 

Outcome 

2017 was a big year for Snow-Camp. They've featured on This Morning, BBC Breakfast, a full page feature in The Guardian, Ski Sunday and The Telegraph already this year. This media coverage has helped drive funding, attracted young people to the cause and rewarded Snow-Camp's volunteers and employees.

"We're really happy with the support we've received from Alpaca so far, getting on TV was a big moment for us. We can't wait to see what they come up with next." Anna Kent | Development Officer

 

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