ATTENTION

HOMEFOOD

Brief

HomeFood, backed by Claus Meyer, creator of the New Nordic Cuisine philosophy and co-founder of Noma restaurant, is an app that offers meals prepared by top chefs in their own homes. Homefood wanted to launch in London and get top drawer coverage to make sure everyone knew about it.  

Solution

HomeFood want to inspire a movement towards good, fresh, nutritious home-made food, by giving their cooks the best platform to express their talents by marketing their home-made autentic meals to customers starving for alternatives to standard takeaways. So that's the story we helped tell in the press, by refining their messaging and lining up Claus as a spokesman to get the media interested. 

Outcome 

HomeFood secured a feature in The Times, a long segment on Sky News (Swipe) and Shortlist Magazine amongst a host of other outlets that drove app downloads. The media coverage has helped drive funding, and attracted customers to the HomeFood revolution. 

"Working with Alpaca has been great– they’ve really helped us get our name out there. And they’re super nice guys too." Jacob Opstrup | Co-Founder HomeFood

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