#MANarama wins PRWeek campaign of the month
Our most recent campaign for Vanarama (in partnership with Prostate Cancer) has been awarded Campaign of the Month for September by PRWeek . The coverage in PRWeek can be found here, and is republished below.
Vanarama and Prostate Cancer UK – MANarama
Early in September the Vanarama National League is becoming the MANarama National League, the first time an English Football division has changed its name as part of a PR campaign.
The campaign, by Alpaca Communications, saw the the league's title sponsor give up its naming rights for a charitable cause mid-season, to celebrate the fact that Prostate Cancer UK is the first official charity partner of the National League. As part of the re-branding, all televised National League games will feature MANarama corner and substitute boards, as well as all commentators and presenters referencing the re-naming on the likes of Gillette Soccer Saturday and BBC Final Score.
It received widespread coverage, including in the Sun, Mail, Mirror and on BBC and TalkSport, and #MANarama trended on UK Twitter during launch week.
Published by: Peter in NEWS